À propos de Julien
- Conversion (CRO) & Acquisition: I optimize sales funnels, implement 1-to-1 personalization, and design customer journeys that break sales records and reduce churn.
- Product Ownership & Agile Delivery: I take end-to-end ownership of digital products—scoping MVPs, managing backlogs, and leading cross-functional squads (IT, UX, Compliance, Risk) through critical transformations like Core Banking Renewals.
- AI & Low-Code Automation: I integrate operational AI workflows and automation pipelines (Make, n8n, Claude) to scale business efficiency without heavy dev dependencies.
- Customer journey mapping & friction point identification (Contentsquare certified).
- Agile product roadmaps, MVP scoping, and structured Jira/Confluence setup.
- Performance dashboards & conversion analytics frameworks (GA4, PowerBI).
- AI-assisted business workflows and automated CRM nurturing scenarios.
- Cross-squad coordination for large-scale system migrations.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Néerlandais
Capacité professionnelle limitée
Expériences
- EYManager Business TransformationCONSEIL & AUDITfévrier 2026 - Aujourd'hui (4 mois)Brussels, Belgium- Advise financial-services clients on digital and commercial transformation, translating strategy into executable operating models across marketing, product, data and IT.- Core Banking Renewal (Keytrade Bank): Acted as Lead Business Analyst and Delivery Coordinator for Phase 3 of the Core Banking Renewal. Orchestrated cross-functional squads (IT, UX, Risk, and Compliance) within a SAFe/Agile framework. Managed backlogs, untangled technical dependencies in Jira/Confluence, and secured the delivery of critical features under tight technical constraints.- Regulatory Compliance & Remediation (Mastercard UK): Coordinated and provided strategic consulting for a critical fee remediation and risk compliance program for Mastercard, ensuring strict alignment with UK Payment Systems Regulator (PSR) requirements. Managed complex governance, aligned multi-million euro business impacts with legal frameworks, and steered risk mitigation strategies.- Bring 10 years of in-house growth and product experience to engagements focused on customer acquisition, digital journeys and commercial performance.- Defined the digital acquisition roadmap for a retail bank, projected to lift online conversion by 6%- Lead a team of junior and senior consultants on a critical regulatory remediation programme), owning daily supervision, deliverable quality and delivery against legal deadlines.- Mentor and coach consultants across EY's Financial Services practice. Structured feedback, capability development and contribution to performance evaluations.- Contribute to project staffing and team composition with Partners and Resource Management to align skill sets with client needs.
- KortaFounderEDITION DE LOGICIELSdécembre 2025 - Aujourd'hui (6 mois)Liege, BelgiumI have been building Korta since 2025, the co-pilot for solar installers in Belgium.The idea was born from a simple observation. While helping local installers with their digital presence, I noticed a shared reality: solar professionals receive leads and install panels, but waste 8 to 12 hours a week on administrative tasks. They rely on Excel, WhatsApp, Word quotes, manual calculations of regional incentives, and gut-feeling scheduling.Existing market tools target large construction enterprises, not independent businesses of 1 to 5 people. Not to mention that marketing, customer follow-up, and cross-selling are virtually non-existent. Korta is designed specifically for these independent professionals. It features four AI agents working alongside the installer, a 30-second roof calculator using satellite imagery, automatically calculated regional incentives (Wallonia, Flanders, Brussels), eIDAS electronic signatures, Peppol invoicing, compliant RGIE/AREI files, and automated customer follow-ups, all generated in natural language that adapts to the craftsman's usual writing style.What I do on a daily basis: Product management and strategic roadmap, full-stack development (Next.js 15, TypeScript, Supabase, Gemini AI), design partner acquisition, field research, and building the "smart home" ecosystem (upcoming B2C MaisonScore, supplier purchase aggregation).Tech Stack & Technical Choices: Next.js App Router, strict TypeScript, Supabase Postgres + RLS, Stripe, Gemini 2.5 Flash for the AI agents, Vercel for deployment, and Docuseal for electronic signatures.
- ReversalFounder & Independent Marketing, Product Strategy & Acquisition ConsultantCONSEIL & AUDITfévrier 2021 - février 2026 (5 ans)BelgiumRan a digital growth consultancy for energy, insurance and DTC clients across BE/CH (TotalEnergies, Energie.be, Mega Energie, Toyota Insurance, Mutuelle Vaudoise, Edison ESP, Beerwulf).Owned ecommerce and marketing for TotalEnergies Belgium, managing a multi-million-euro budget and a performance-management system that optimized acquisition and retention spend across Paid Media (Google Ads, Meta Ads).Designed and delivered both brand and tactical campaigns end-to-end, strategic brief, creative-agency steering, tracking implementation and reported directly to CMO and CEO with data-backed recommendations.Built and managed the indirect distribution ecosystem: lead-gen partnerships (EV charging, solar) and external energy brokers (MonEnergie, Aanbieders) under full contractual and commercial accountability.Audited digital ecosystems and deployed data-driven go-to-market and CRO strategies.Won a Bronze AMMA Award for « Best Creative Media Use » and creating a data-backed « thank you » experience for clients.Built and managed acquisition funnels, tracking and automation across the stack.
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Formations
- Digital Active Membership Certificate Foundations of Cybersecurity Web Design for UsabilityDigital Active Membership Certificate Foundations of Cybersecurity Web Design for Usability
- Executive Leadership Programme, ManagementUniversity of Oxford2023Executive Leadership Programme, Management