Karel Vranckx

Leading the Acquisition Strategy (Paid + Organic)

Media buying, setup, budgets, omni-channel, LTV, etc

Top-of-game Creative Direction

Deep Consumer, Brand and Visual identity research

Differentiating the brand, Proactive strategy mapping

Mind-blowing Creative execution 100% through AI (Nano Banana 2) — Real-life looking Creatives, Scenes & Lifestyle images. Deeply on-brand and resonant

Full store rebrand

Project Management

Goal setting, roadmaps, KPI's

Management of 6 person team

Reporting, attribution, etc

Media buying setup, budget allocation, KPIs & roadmaps for testing

Consumer, brand and visual identity research

Market segmenting

Identifying key differentiators and brand positioning

Identifying visual identity to push across paid & organic for lifestyle branding