Description

12+ years (consulting and in-house) in data-driven marketing, digital transformation and AI strategy, leading complex delivery projects and translating business needs into technical solutions

Extensive expertise across data, analytics, MarTech and AdTech projects - from strategy to implementation and run phases

Track record in bridging technical teams and C-suite stakeholders and delivering high-visibility transformation projects

Years of hands-on experience in project scoping, budgeting, resource allocation, contingency planning for digital, data and AI transformation programs

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

pleias
AI strategy lead
CONSEIL & AUDIT
septembre 2024 - Aujourd'hui (1 an et 9 mois)
Paris, France
Recap: working with CEO and CTO on developing and implementing Pleias AI solutions to enterprise
clients. My responsibilities include leading enterprise clients through a full-cycle of AI deployment:
from the definition of use cases, to implementation roadmaps, data prep, application build, roll out,
scaling, governance, operating models and change management.
intelligence artificielle AI Strategy Conduite du changement artificial intelligence
Media.Monks
Senior Director, Entreprise Consulting and Data Transformation
CONSEIL & AUDIT
juin 2022 - décembre 2025 (3 ans et 6 mois)
New York, États-Unis
Recap: leading teams of 5-10 consultants (generalist and technical) across strategy and delivery of data
transformation programs for marketing and CX optimization, including current state assessment,
roadmap definition, program management, governance and enablement.
Clients: The Coca Cola Company, T-Mobile, General Motors, Hershey’s
Past and ongoing projects:
Global data governance program design, operating model, and implementation for The Coca Cola
Company (2.5 years ongoing)
MarTech maturity assessment, acceleration use cases, operating model, measurement strategy and
change management support for T Mobile
Ongoing client relationship management and proposal development
Offer standardization and productization
Team development, staffing and hiring
MarTech Conduite du changement Data Strategy Data Governance Roadmap stratégique
McKinsey
MarTech and Digital Marketing Expert
CONSEIL & AUDIT
mars 2021 - janvier 2022 (11 mois)
Paris, France
Recap: acted as Data and MarTech expert within the team for diagnostics, strategy and implementation engagements across customer experience optimization, digital acceleration, operational excellence, technology value realization.

Clients: travel, TMT, retail
- Data and Technology Diagnostics & CX optimization for an e-Commerce client: growth levers, data diagnostics, creation and prioritization of use cases, impact forecasting, operating model

- Data and MarTech modernization for a travel client: creation of end-to-end implementation and scaling roadmap to support growth use cases: Data, AdTech and MarTech architecture, personas and audiences development, customer journey mapping

- Agile operating model and capability building: provided daily coaching to cross-functional squads, organized internal and external trainings

- Change management and enablement: org design, communication strategy, ongoing support

- Thought leadership: whitepapers, client trainings, research development