À propos de Kristelle
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Expériences
- EkimetricsSenior consultant | Product Manager | Data ScientistCONSEIL & AUDITjuillet 2021 - Aujourd'hui (4 ans et 11 mois)• Managing team of junior consultants on a daily basis as a lead on Marketing Mix Optimisation and AI tool development• Product Manager - AI tool : framing of customer needs, development of the roadmap and definition of features in order to scale the product towards 10 new countries• Product Owner - Statistical tool : phrasing and sharing of user needs with technical teams, testing of new functionalities
- EkimetricsConsultant Data ScienceCONSEIL & AUDITjuin 2019 - juillet 2021 (2 ans et 1 mois)Île-de-France, France• Leveraging data analytics tools and Marketing Mix Modelling techniques to build econometrics models in order to optimize marketing expenses blue-chip companies• Participating in end-to-end project management, conducting the entire process from data collection to results implementation while being the front line for C-suite clients• Exposed to a variety of data environments and challenges across different industries including FMCG, cosmetic, luxury, tourism, Automotive and Insurance
- numberly (1000mercis Group)Marketing CRM - Middle EastCONSEIL & AUDITmars 2018 - août 2018 (5 mois)Dubai - United Arab Emirates• Management of a one main client based in several countries in the Middle East• Definition and implementation of marketing mechanics: data catching, display, email and SMS campaigns• Operational mangement and performances monitoring• Post operation report and recommendations
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Formations
- Master 2, Consulting and Research in Marketing and Strategy - 102, with honorsUniversité Paris Dauphine2019Master 2, Consulting and Research in Marketing and Strategy - 102, with honors Dissertation : Data Maturity Framework
- Master 1, Marketing & Sales, with honorsUniversité Paris 1 Panthéon-Sorbonne2017Master 1, Marketing & Sales, with honors Dissertation : Change Management