Laurent DENIS

Reporting directly to the CEO, I lead the Marketing department and steer strategy for thelive service AAA battle royale 'Off The Grid' (PS5, XBX, PC), mobile game 'TECHNOCORE'(iOS, Android), and Web3 platform 'GUNZ'.

- Manage a 15+ people team across multiple studios and functions: Brand, Product,Community and Social, PR, Licensing, Art/Video Design, Performance Marketing, Support,Web Development, Project Management.

- Participate in all of Gunzilla’s leadership decisions jointly with the CEO and Directors; represent the Marketing department to our board of investors.

- Define and execute GTM plans for the launch of AAA title 'Off The Grid' on PC (Epic) and consoles (PS5, Xbox Series), drive live ops campaigns on 'TECHNOCORE';

- Manage agencies, develop relationships with third-party providers (Epic, Steam, Sony,Microsoft), support commercial growth with partners;

- Optimize performance of the Marketing department through tracking and self-assessment, improve the overall strategy by drawing on supplemental data;

- Lead the Marketing & Publishing department for live service shooter ‘Century: Age ofAshes’ (PS, XBX, PC) and 4X strategy game 'Instant War’ (PC, Mobile);

- Manage a 5-people team, empower them to drive successful campaigns and business growth;

- Drive external agencies on PR, paid Influencers and Web design; manage contracted VideoMarketing Editors and Narrative designers;

- Define and execute GTM plans for PC and console launches, maximize the success of liveops and episodic activities;

- Coordinate the delivery of all marketing assets, ensure compliance of visual and editorial identities in communications (stores, in-game, press, socials, etc);

- Develop relationships with platforms (Steam, Microsoft, Sony, Smilegate) and brand partners (AMD, etc), secure and deploy store featuring, support commercial initiatives (Steamsales, GamePass perks, etc);

- Run UA and CRM campaigns, manage budgets, optimize player acquisition and retention;- Monitor and report on performance, improve the overall strategy by drawing on supplemental data (game trackers, channel KPIs, consumer research, competitors analysis);

- Optimize cross-team collaboration through documentation (JIRA, Confluence, etc);

PRODUCTS LAUNCHED:

- Century: Age of Ashes (PS4|PS5, Xbox One|Series, Steam, Epic, MS Store, Stove)

- Century Season 1, PvE Expansion, Live Events

- Instant War (Steam) and Live Events (PC, mobile)

💬 Social Media:

- Lead the social strategy for RuneScape (product), Jagex (corporate) and RuneFest (events)

- Build and execute communication plans to promote our game's weekly updates, live ops and marketing campaigns

- Oversee the production of social assets; deliver communications on respective platforms

- Manage external agencies in charge of content production

- Report on KPIs, monitor Listening opportunities

- Maintain relationships with platforms, third parties and partner charities

- Deploy social-first initiatives: FB & TW Bot, Instagram AR filter, Giphy Stickers, Snapchat 3D Lens

- Oversee social team operations during yearly convention (RuneFest)

- Foster advocacy on Social from Jagex employees, deliver training and guidance

- Work with Community Management in the execution of a player-obsessed strategy

🎥 Video & Live:

- Own our product (RuneScape) and corporate (Jagex) presence on Live and VOD platforms

- Build streaming schedule, engage with live audiences

- Implement Twitch Drops and Extensions

- Support Content Creators: features, Twitch Drops, Twitch Squads

- Paid activations with Partners and Influencers

- Explore innovative formats (Stories, TikTok)

📈 Campaign & Project Management:

- Overhaul campaign briefing and tracking process (Confluence, JIRA, Airtable)

- Help Localisation teams expand RuneScape's social presence to other geos (FR, DE, PT)

🎮 Products shipped:

- RuneScape Mobile (iOS/Android)

- RuneScape on Steam (PC/Mac)

- RuneScape: Archaeology, Land Out of Time (Expansions)