Léa Besançon-Matile

Managing a portfolio of 15 brands such as Adidas, Rimmel, Max Factor, Flormar, David Beckham... VIE VIA Gradu

Defining brand vision, positionning and growth strategy Acting as a ressource to the operations Manager Communicating key business drivers per brands

Contributing to understand the market, the competitive environment and consumers Helping to identify and validate consumer insights Co-constructing new and disruptive product/service concepts

Marketing analysis (statistics, impact of actions) Implementation of a marketing strategy Content creation (social medias, blog posts, etc.) Press relations and influence marketing SEO (copywriting)