Lien Meeus

Freelance brand designer & art director working on concept-driven visual identities, campaigns and spatial applications.

I collaborate with brands across fashion, design and culture, translating concepts into cohesive visual systems across multiple touchpoints.

My work covers art direction, campaign development, brand identity design and full roll-out from concept to production.

Used to working closely with creative teams, photographers, stylists and external partners to deliver high-quality visual outcomes.

Graphic designer working on campaigns, editorial design and retail communication within a fashion context.

Contributed to the development and visual execution of campaigns across different touchpoints, including catalogues, social media, POS and in-store communication.

Gained experience in translating brand concepts into consistent visual outputs within a fast-paced retail environment.

Graphic designer involved in the development of in-store communication and visual concepts.

Contributed to the creation of a new retail experience through signage, visual identity and campaign applications across different store environments.

Worked closely with teams to translate brand concepts into clear and engaging customer experiences.