Description

I have worked on both sides of marketing:

As a brand marketer for large brands in an international context
As an account director in a creative agency operating on the full marketing scope

I understand how marketing executives think and decide.

I know how agencies operate and deliver.

I bridge strategy and execution.

I help teams move faster with clarity.

Don't hesitate to reach out!

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Néerlandais
Capacité professionnelle complète
Espagnol
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Liège (jusqu’à 50 km), Brussels (jusqu’à 50 km)

Strategie Agency
Account Director
TÉLÉCOMMUNICATIONS
mai 2023 - Aujourd'hui (3 ans et 1 mois)
Lead the largest and most strategic client accounts with annual communication budgets up to 5M€
Own client relationships at C-level and act as senior advisor
Lead strategic problem framing and translate business challenges into brand & communication briefings
Oversee cross-functional teams. Strategy, creative, media and production
Drive account growth through upsell, cross-sell, and retention
Ensure quality, delivery, profitability, and timelines

Clients: Mutualité chrétienne, Vandemoortele, Herta, Thomas & Piron, Athora, Porsche
Tiny & Pretty
Business Development Lead
COMMERCE DE DÉTAIL
juin 2021 - mai 2023 (1 an et 11 mois)
Defined and executed the retail go-to-market strategy for this Belgian children’s apparel e-commerce startup, laying the foundation for scalable growth
Built and managed a portfolio of strategic retail partners, signing and activating 42 points of sale across Belgium
Anheuser-Busch InBev
Brand Manager Jupiler & Stella Artois
VINS & SPIRITUEUX
septembre 2018 - mai 2021 (2 ans et 8 mois)
Deep dive and launch of most successful innovation on Jupiler ever: Jupiler 0,0%, resulting in an EFFIE
Jupiler 0,0% Equity and Promo ATL campaigns
Sponsorship's evaluation and launch of new Experiential platform: The Jupiler Brewery. Activating the Jupiler Pro League, Tomorrowland, Rock Werchter, Graspop Metal Meeting, Les Ardentes, Ancienne Belgique, Sportpaleis. etc.
Stella Artois repositioning and relaunch.
Support in the strategic transformation of Jupiler: Insights analysis, Strategic sessions and briefings resulting in a new Equity positioning + Creative development
Support in briefing + pitch for new ATL and BTL agencies