À propos de Louis
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Anglais
Bilingue ou natif
Expériences
- Octane wellnessVideographerSANTÉ & BIEN-ÊTREjanvier 2025 - Aujourd'hui (1 an et 5 mois)Paris, FranceAs Videographer for Octane Wellness, I am in charge of capturing and crafting the full visual identity of the brand across digital platforms with a focus on emotion, credibility, and performance.My role included:• Creative direction: defining content themes aligned with the brand's pillars (regeneration, science, wellness, premium experience).• Shooting on-site: filming clients’ cryotherapy and recovery sessions, showcasing premium equipment (cryo cabins, compression boots), and capturing team highlights and studio atmosphere.• Video editing: creating sharp, dynamic Reels (15–60 sec) with a focus on rhythm, clarity, and call-to-action integration.• Producing UGC-style content, testimonials, tutorials, and day-in-the-life footage adapted for Instagram & Stories.Content goals:• Highlight Octane’s unique offer in a clear and desirable way (emotional + functional benefits).• Reinforce the sense of place and trust: premium visuals, warm light, clean sound design, minimal overlays.• Generate traffic and conversions via short-form videos that drive booking actions.Results:• 8+ video assets produced/month for social use (Instagram feed, Stories, Ads)• Reels contributing to engage and develop followers in 6 months• Videos with above-average watch-through rate
- Octane WellnessCommunity ManagerRÉSEAUX SOCIAUXjanvier 2025 - Aujourd'hui (1 an et 5 mois)Paris, FranceAs Community Manager for Octane Wellness, Paris I led the full digital and social strategy for a high-end wellness studio specializing in cryotherapy, pressotherapy as well as infrared saunas.Key missions included:• Building the editorial calendar around wellness, recovery, and performance themes (posts, Reels, Stories).• Producing high-quality photo/video content on-site: dynamic Reels, behind-the-scenes shots, client experiences.• Writing clear, engaging captions aligned with brand tone and conversion goals (CTAs, bookings, brand trust).• Daily community management: responding to DMs and comments, boosting interactivity (polls, Q&As, quizzes).• Launching a local micro-influencer strategy (fitness, wellness, lifestyle), and developing key partnerships.• Running regular performance analysis: tracking reach, engagement rate, link clicks, and booking conversions.Notable results:• +25% average engagement in 6 months• +1,000 new followers organically• +10% link-in-bio clicks → +8% increase in bookings from InstagramI also tested different content formats (Reels vs. carousels), optimized hashtags and captions, and monitored wellness trends across TikTok and LinkedIn for cross-platform growth.Next steps:Scale UGC and testimonials, optimize the Instagram-to-booking journey, and grow Octane’s digital authority through seasonal campaigns, ambassador programs, and potential blog/newsletter content.
- SportegaVideographermars 2025 - Aujourd'hui (1 an et 3 mois)Video creation tailored around the sports world and sports equipment to showcase the brand's identity and mission through engaging content.
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