À propos de Magali
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Expériences
- BNP Paribas Fortis BEMarketing & Communication ManagerBANQUE & ASSURANCESseptembre 2015 - mars 2025 (9 ans et 6 mois)Scrum master & Communication Account Manager / oct. 2020 - mars 2025Centre of Expertise Communications--Communication Content Manager & Content Creator Daily Banking & Lending / avr. 2020 - oct. 2020Ensuring alignment of messages with key business strategies.Creating the best communication mix and storyline.Building communication plan & key messages.Translating the storylines into concrete content deliverables.Scope : Daily Banking (cards & packs) & Lending Retail & Private Banking Belgium--Communication Manager Youth / août 2017 - mars 2020• Annual communication plans (external & internal)- Youth (0-18y)- Hello4You (18-28y) in collaboration with Hello bank!- Accessibility (customers with disabilities and elderly)• Requirements identification: objectives, target groups, messages• Recommendations and internal presentations to stakeholders• Creation and production coordination of materials (with internal and external partners)• Performance reporting• End-to-end project management (incl. planning and budget)• Competition analysis--Marketing Segment Manager Youth /sept. 2015 - août 2017Development of the marketing and positioning strategy for the Youth segment Hello4You (18-28y), in cooperation with Sales, Campaign, Communication and Hello bank!.• Market & customer needs analysis;• Products & services : development and optimization;• Improve customer experience;• Development, expansion, growth of the tools allowing the customers to optimize the choice of their products & services;• Project Management in order to implement these proposals with other teams;• Contribution to the strategy of BNP Paribas Fortis on the Youth segment;• Increase our customers satisfaction.
- Hello bank!Online Content Manager Digital ChannelsBANQUE & ASSURANCESmai 2014 - août 2015 (1 an et 3 mois)Copywriting. CMS. Publishing. Project Management Communications.Launch new website :Hello bank! is the mobile brand of BNP Paribas Fortis.
- RTBFFreelance journalist FIFA World Cup (Brazil)PRESSE & MÉDIASjuin 2014 - juillet 2014 (1 mois)Blog Tendances rtbf.beFreelance journalist for the FIFA Wolrd Cup in Brazil, interviews, photography
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Formations
- Licence en journalisme écrit et audiovisuelUniversité Libre de Bruxelles2007Activités et associations : Assistante travaux pratiques pour les ateliers de Journalisme écrit Stage radio: Radio Nostalgie Stages presse écrite: La Libre Belgique, Le Soir
- Graduat en Relations PubliquesHaute Ecole Libre de Bruxelles Ilya Prigogine2004
Certifications
- Marketing in a digital world (Learning 7 certification - digital marketing)OMNES Education2018