Margriet Platteau

After nearly 15 years at the intersection of B2B marketing and talent, going through a big transformation process at Accenture made me take the leap: to freedom, flexibility, and the opportunity to follow my passion. I've spent years coaching teams, building frameworks, and helping people understand the power of Marketing in the world of talent. Founding Talent Marketing Coach was the natural next step, a way to bring that expertise to more organisations, on my own terms, with the impact I always wanted to have. I help organisations move beyond traditional employer branding and recruitment marketing to build a structured and long-term Talent Marketing strategy, activating that across the entire talent lifecycle. From candidate to advocate, my work is focused on designing stand-out candidate & employee experiences, applying marketing thinking and expertise into this space still largely dominated by HR and Talent Acquisition

Everything I do is centered around my proprietary framework, the 𝗧𝗮𝗹𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗻𝗴𝗶𝗻𝗲™, that offers guidance on how to provide talent with the best possible experience at every step of their journey:

Unaware → Aware → Engaged → Convinced → Onboarded → Invested → Ambassador → Alumni.

It connects employer branding, recruitment marketing, nurturing, candidate to employee experience, retention and employee advocacy into one integrated system. (Download the guide)

My main services are consulting, advisory and individual/corporate training, working with following functions:

→ EB & RM professionals who want real marketing rigour behind their work

→ CMO’s & Marketing leaders who own Employer Branding and/or Recruitment Marketing

→ Talent Acquisition leaders who want warmer pipelines and improve the candidate experience

→ HR leaders who want to create a great employee experience and improve onboarding, retention and advocacy

Post maternity leave, I was offered the lead role overseeing the global client campaigns, talent marketing and alliance Hub. I drove end‑to‑end campaign strategy and execution with a focus on global to local enablement, working in a highly complex stakeholder environment where cross‑functional collaboration was key. I translated global priorities into cohesive, scalable programs that accelerated pipeline, strengthened brand presence, and delivered measurable commercial impact worldwide.

HIGHLIGHTS

Taking on this global role meant an accelerated growth journey as a strategic and people leader. I successfully shaped a global team and strategy from the ground up, established a strong employer brand that united employees across the world, and navigated a global pandemic with flexibility and adaptability. Ultimately, this work helped mature Avanade's long-term recruitment marketing strategy and has set a strong foundation for sustained impact.

HIGHLIGHTS

Delivered standout campaign results, including: