Marguerite Offret

Freelance digital marketing consultant specialized in SEA, PPC, and Google Ads, in French, English, and Spanish. Account auditing, client onboarding on the platform, campaign creation and monitoring, promotion of Best Sellers, limited offers, and launch of new products/services. Ads in the French, Spanish, Swiss (English and German), and US markets. Lead generation and E-commerce sales (ex : USD 100k in revenue generated since taking over an E-commerce account, 220% ROAS).

Train and develop experienced teams in-house and those starting out as new recruits :

- Provide specialised and advanced training to acquire additional skills and keep them up to date with Google products.

- Design customised programmes that address the specific needs of each team.

- Regularly evaluate the impact of training, measuring the increase in knowledge and skills.

- Create specific content adressing specific area of knowledge, products and system adjustment and strategies Be familiar with various internal lines of business:

- Develop broad knowledge in areas such as sales, marketing, operations and customer service.

- Work closely with markets team leaders and managers to discuss objectives and challenges.

- Use cross-functional knowledge to identify synergies and optimise internal processes. Track and meet key performance indicators (KPIs):

- Define, monitor and report KPIs aligned with strategic objectives.

- Use monitoring tools and systems to evaluate progress and performance.

Account strategist for 100+ large accounts (Russia, Middle East, Africa) in French and English. Product Specialist and Internal Trainer for the latest Google products on Google Ads.