À propos de Maria Isabel
I have managed and optimized 40+ WordPress websites, handling everything from setup to ongoing maintenance, performance, UX improvements, and SEO compliance.
With skills in HTML, CSS, data analysis, and web operations, I turn insights into actionable improvements. I’ve worked closely with UX designers, SEOs, and development teams to deliver user‑focused, high‑performing digital experiences.
I am familiar with tools such as Google Analytics, GTM, Ahrefs, SEMrush, Screaming frog, and CMSs like WordPress, Drupal, and Icecube.
A key highlight of my career is helping small businesses who are new to websites or web optimization in general. I make the process simple, unintimidating, and transparent—guiding them to improve visibility, increase views, and support their growth.
Espagnol
Bilingue ou natif
Anglais
Bilingue ou natif
Accepte de travailler sur site
Antwerp (jusqu’à 50 km)
Expériences
- FreelanceWeb managerfévrier 2024 - Aujourd'hui (2 ans et 4 mois)Brussels, BelgiqueProvide end‑to‑end website management and digital support for clients, with a focus on clarity, reliability, and measurable results. Specialized in building, maintaining, and optimizing WordPress websites for small businesses, entrepreneurs, and organizations looking for simple, effective web solutions.Key Responsibilities
- Build and maintain WordPress websites, including theme setup, customization, plugin management, and performance optimization.
- Use Google Analytics to track traffic, user behavior, and engagement, translating data into clear insights and practical recommendations.
- Adjust visual elements using Adobe Photoshop to ensure a polished and consistent brand presence.
- Create reports, dashboards, and planning sheets using Microsoft Excel to support decision‑making and long‑term website growth.
- Lead web projects from concept to launch, ensuring smooth communication, timely delivery, and clear guidance for clients through strong project management practices.
- Educate clients who are new to web optimization, simplifying complex concepts and helping them understand how to grow visibility and attract more visitors.
- Ensure websites follow UX best practices, SEO fundamentals, accessibility guidelines, and secure maintenance protocols.
- Eu Business SchoolWebsite managerEDUCATION & E-LEARNINGmai 2022 - janvier 2024 (1 an et 8 mois)Barcelona, Spain- Supervise the functionality of the website while evaluating its performance.- Develop, maintain and update contents. Manage EU Business School's CMS, working with developers, designers and editors to ensure it's meeting the needs of the organization.- Perform content audits to identify gaps and redundancies in the site content.- Support the SEO and UX team: analyzing data to learn how users interact with the sites, correcting bugs and optimizing the sites.
- SETROITécnica de operaciones de posicionamientomai 2021 - mai 2022 (1 an)Barcelona, Spain
- Manage daily digital positioning operations, including content uploads, publication verification, and quality control.
- Monitor publication timelines, update statuses, and coordinate with internal teams such as writing, review, or distribution.
- Provide support to clients via email, chat, or phone, offering clear, professional, and results‑oriented assistance.
- Analyze performance metrics and prepare simple reports on reach, visibility, and publication effectiveness.
- Guide clients who are unfamiliar with positioning strategies, explaining processes in simple, non‑technical terms.
- Identify issues (publication errors, broken links, visibility problems) and manage their resolution end‑to‑end.
- Ensure each client receives transparent, friendly service aligned with their digital growth objectives.
Recommandations
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Formations
- Grado en Ingeniería InformáticaUniversitat Oberta de Catalunya
- Postgrado especialización seo, SEOSeoworking Escuela Seo de Barcelona2021Postgrado especialización seo, SEO
Certifications
- Examen de SEO Toolkit de SemrushSemrush2021
