Marina Ozhohanych

Large insurance company

Diagnosed causes of web traffic decline across SEO, SEA, Email channels, identified recovery opportunities, and developed optimization recommendations to improve search visibility and acquisition efficiency.

Large enterprise in Healthcare industry

Led an EMEA-wide assessment of web and digital performance, reviewing local market activities and their impact on business outcomes. Analyzed cross-channel customer behavior to identify growth opportunities, translating data into actionable insights and strategic recommendations. Defined future web strategy and secured senior stakeholder buy-in.

Large publishing

Delivered SEO training and coaching to a team of 10, building capabilities in keyword research, content performance analysis, and SEO reporting. Guided the translation of SEO audit insights into actionable recommendations for content teams, improving SEO alignment and overall content effectiveness.

Large enterprise in Healthcare industry

Led SEO adoption across EMEA, including the rollout of Ahrefs and delivery of training on technical and on-page SEO. Coordinated with local market teams to develop and implement SEO strategies. Applied a data-driven approach to optimize organic growth and improve the efficiency of SEO activities, contributing to a 15% increase in SEO traffic share. Led paywall implementation, ensuring alignment with EMEA and local market requirements.

Secured multi-year partnerships for sustainable revenue growth through client acquisition and stakeholder communication. Led the full sales cycle by delivering tailored proposals and performing business analysis, including project scoping, cost estimation, and timeline planning, to support commercial decision-making and successful deal closure.

Owned and executed the marketing strategy for the US and Western European

markets. Led cross-functional marketing team (content, design, social media, and

SEA agency) and drove end-to-end website redevelopment initiative. Designed and executed multi-channel lead generation campaigns, improving demand generation.