À propos de Marina
Français
Bilingue ou natif
Espagnol
Bilingue ou natif
Anglais
Capacité professionnelle complète
Italien
Capacité professionnelle complète
Allemand
Capacité professionnelle limitée
Expériences
- Magma AgencyFounder & CEOoctobre 2021 - Aujourd'hui (4 ans et 8 mois)Paris, FranceUnderstand your business challenges. By providing a tailor-made digital response. At Magma Agency we bring you the tools, methods and concrete solutions to boost your company's growth and improve profitability through digital. The creation of a strategy to bring out the emotion and essence of your brand. Consistent, regular and aesthetic publications on all your social networks and communication channels to ensure a strong presence, a positive e-reputation to boost your brand.
- BEST MOUNTAINInternational Sales Managerjuillet 2018 - octobre 2021 (3 ans et 3 mois)Paris, FranceCreated in 1984, BEST MOUNTAIN has imposed its identity in the fashion world. Since 1996 the BEST MOUNTAIN brand is distributed and is still being developed through a large network of shops (franchisees or affiliates). Today BEST MOUNTAIN is present in Europe and internationally in around 1,000 multi-brand and franchise stores. With their strong product offer, their competitive prices and their business dynamism, Best Mountain keeps evolving every day.- Prepare monthly reports and provide and effective recap of previous year performance and review same.- Develop and implement an operational plan for reservation and provide forecast to executive management.- Design various innovative marketing strategies to increase sales for all product launches.- Maintain all activities related to product marketing and provide support to sales and establish effective marketing communication.- Develop and maintain good professional relationships with main accounts and strategic partners of company.- Coordinate with marketing team to determine international marketing application and ensure compliance with company's rule.- Analyze and identify appropriate partner for each product in geographic market.- Monitor and recommend improvement to sales plans to achieve all key business objectives.- Provide new business setups and implement same for new product lines and ensure growth.- Provide and implement various company pricing policies.- Design sales contacts for all vertical markets.- Maintain efficient relationship with all international customers.- Establish sales campaigns targeted at specific vertical and product markets.- Administer sales pipeline and improve opportunities for sales.- Assist global agents with technical backup, project implementation for all marketing strategies.- Organize and participate trade shows around the world (Who's Next - Paris / Fame - New York / Moma - Madrid ) www.best-mountain.fr
- Voila SpainChief Executive Officeroctobre 2015 - juin 2018 (2 ans et 8 mois)Canary Islands, SpainFounded in 1986 Voila by Sylvie is a fashion wholesale company buying large quantities of goods from suppliers in Paris then selling in bulk to other small merchants in Spain. As a chief executive office my mission was to create a marketing strategy and a business plan in order to create a brand. If the clothing is branded, increased retail demand will also increase wholesale orders. If the wholesale brand is not as important or unknown, it is important to attend tradeshows and hire sales personnel to sell the clothing directly to retailers.- Oversee sales teams and develop strategies to contribute to the growth and profitability of the company- Build new accounts and drive sales.- Develop and maintain existing relationships with accounts.- Implement effective sales campaigns in line with an agreed strategy.- Lead on all tradeshow setups ensuring all collateral required is available.- Financial management of all wholesale accounts including invoicing, credits and payment review.- Work with the founder to ensure all relevant marketing opportunities with wholesale accounts are maximised.- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.- Maintaining our social media presence across all digital channels.- Measuring and reporting on the performance of all digital marketing campaigns.
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Formations
- Master of Public AffairsUniversity of the Arts London2012Master I & Master II, Lobbying & Public Affairs
- Associate Degree in International RelationsSup de Pub - Groupe INSEEC2010Bachelor's degree, International Marketing / Advertising / PR