Marion Fauchon

In addition to my responsibilities as a Digital Marketing Strategist, I've undertaken additional duties in the Business Development and Sales departments of the company.

• Sales • Reaching out to French speaking prospects who fit our positioning to set up sales calls or meetings. Supporting the team with sales presentation preparation and responding to leads, referrals or RFPs. Setting up and participating in sales calls. Assisting with maintenance of the CRM (Pipedrive software).

• Business Development • Managing regular client communication via email and newsletter. Maintaining and updating website content with new business case studies, blog posts, etc.

Wallop is a digital marketing agency with a focus on unique travel experiences in the luxury market. Our work improves customer engagement and drives conversions on the web. Currently managing a portfolio of French and English speaking clients and advising clients on the best advertising and marketing strategies.

• Digital Advertising • Implementing and monitoring digital ads on search engines (Google Ads, Bing) and on social media channels (Facebook, Instagram) and display advertising.

• SEO Recommendations • Providing SEO recommendations and researching the best keywords for organic SEO strategies to improve clients' online presence.

• Tracking, Analytics & Reporting • Analyzing marketing metrics, reporting and presenting to clients. Goal and event tracking, Google Analytics (set up, optimization, tracking) and Google Tag Manager.

• Copywriting • Copywriting in French and English for advertising, websites and other marketing materials. Author of the Wallop French landing page https:// wallop.ca/fr/

• Website projects • Contributing to website projects (development and implementation of SEO recommendations, tracking, digital strategy, etc) Clients: Groupe Antonopoulos (Hôtel William Gray, Auberge du Vieux-Port, Hôtel Place d'Armes, Le Petit Hôtel, Rainspa, Spa William Gray), Zingerman's Cornman Farms, Scandinave Spas (Whitler, Blue Mountain, Mont-Tremblant, Old-Montreal), and Canadian Adventure Company

Glance Technologies owns and operates Glance Pay, a streamlined payment system that revolutionizes how smartphone users choose where to dine, order food & drink, settle bills, access digital receipts, earn great rewards, and interact with merchants. As a Digital Marketing & Social Media Specialist I've undertaken the following responsibilities:

• Digital & Social Media Campaigns • Conceptualized, developed and executed digital marketing campaigns by managing a $5,000/mo budget across all social media channels, online advertising, landing pages, geo-fenced ads, mobile app and email marketing campaigns.

• Brand Awareness • Maintained and developed strategies to grow brand awareness and build an audience to engage with current and future customers across social platforms. The audience for some social platforms grew by as much as 5x and 17x in one year.

• Campaign Analytics & Data-Driven Approach • Prepared weekly reports using Google Analytics and social media metrics to analyze the results of advertising campaigns and presented recommendations for improvements to the Marketing team. The Glance Valentine's Day contest, for example, saw unprecedented response and generated more than 150 restaurant leads for the Sales team.

• E-newsletters & Blog posts • Developed creative briefs and marketing plans to execute email campaigns as well as landing page and blogpost strategies, designed to meet our marketing goals and sales targets. Our email campaigns and blog posts generated 1/3 of our engagement rate.