Marjan De Beule

I work with entrepreneurs who want their marketing to be effective and deliver results quickly. I deliver a future-proof positioning and a brand that attracts the right buyers. You walk away with an action plan with smart choices in timing, content, and channels. ✓ Setting up and planning marketing campaigns + aligning all communication means ✓ Define a solid brand/product image as a basis for the communication ✓ Identifying and convincing the right media partners and sponsors for entertainment projects ✓ Handling the press relations (national and international ✓ Some references: ERA, Cherry Moon, Woenst, Afriwise, Mobile Liquor Store, éénzee Productions, Cinéart, Paradiso Filmed Entertainment, Soulwax-Mas, Elle Style Awards, Show 2008 Fashion Department Antwerpen, City of Ghent, Claerhout, Terrace Beach Knokke, Ghent Beach Festival, Polé Polé Festivals, Ball of the fallen angels, Charlatan on Tour, 10 days off, De Nachten

Manager of the team responsible for content and performance marketing

✓ Develop and implement a digital marketing strategy for B2B and B2C domains, in alignment with overall business objectives and leveraging digital marketing capabilities ✓ Accountable for reaching business growth targets in terms of quantity, quality, spend and efficiencies for all the markets ✓ Create an integrated digital presence across markets (strategy, planning, budgeting, executing, and reporting), including guidance for several pilot projects ✓ Co-create and take accountability for the growth targets and corresponding KPI and reporting frameworks involving all relevant stakeholders (steerco, sales, marketing, local teams, ...); ✓ Ensure the right digital marketing tactics are included to achieve brand awareness and lead generation. Enhance capabilities and effectively execute the digital marketing strategy, liaising with the local digital managers and strengthening the full community ✓ Create targeted and automatized journeys and deliver email journeys that have cross-market relevance within the content marketing strategy.

Manager of the team responsible for driving e-commerce ✓ Managing, motivating and coaching a team of 5 people and supporting them to grow in their role ✓ Developing an e-commerce vision and mission with the team ✓ Developing a solid e-commerce strategy for Telenet residential and SOHO segments, together with the team ✓ Audit the e-commerce performance after the transition of online sales flows towards a new technology platform ✓ Setting up an overarching program to get and keep focus on e-commerce performance ✓ Backlog management, budget management and delivery-driven planning ✓ Facilitating cross-company collaboration for e-commerce pilots with the other business and digital teams