Description

Profile - English and fast learning French

Global experience and CMO French unicorn, Deezer

I enjoy building and leading high-performance teams to win in competitive markets

I have worked on and built some great, premium, and distinctive brands; I particularly enjoy rejuvenating brands that have lost their way

Entrepreneurial by nature, I have worked on Executive Committees of Public Limited Companies, Start-ups and have experience travelling the globe building international distribution networks

I have a healthy bias for pace and action

I have deep experience in all facets of Marketing, Brand and Creative Strategy and communications - On and off line, national and international

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Aix-en-Provence (jusqu’à 50 km)

Betfair PLC (FTSE 100)
Brand Director
janvier 2013 - juin 2015 (2 ans et 5 mois)
Aix-en-Provence, France
• ● Built consumer marketing team from scratch, leading creative studio, media agencies, and sponsorship activations
• ● Negotiated £10M+ annual sports partnerships (Sky Sports, ITV, BT Sport) across Premier League, Champions League, World Cup
• ● Created viral brand moments including Oxford Street Octopus stunt and award-winning advertising campaigns with Olympic athletes like Victoria Pendleton
• ● Scaled marketing investment from £8M to £40M+ while tripling customer acquisition through TV, digital, and experiential activations
• ● Transformed tech-focused betting exchange into consumer lifestyle brand, contributing to 4X share price growth and Paddy Power merger
Deezer
Chief Marketing Officer
janvier 2022 - décembre 2022 (11 mois)
• ● Led 70+ person marketing team (brand, creative, performance, communications) with €60M+ annual budget
• ● Restructured organization and rebuilt youth-focused brand strategy targeting 16-24 demographic
• ● Restored market share growth in France through cultural positioning and creative campaign relaunch
• ● Aligned marketing, product, editorial, and technology teams behind unified creative vision
Guinness | Diageo PLC
Marketing Director
janvier 2001 - janvier 2005 (4 ans)
• ● Led creative transformation of €200M+ brand that had declined for 20+ consecutive years
• ● Won multiple advertising effectiveness awards (Gold, Silver, Bronze Sharks at Kinsale) for creative campaigns
• ● Aligned entire organization behind "Grow Guinness" vision, delivering sustained market share growth within 18 months
• ● Developed culturally relevant, award-winning advertising across TV, print, digital, and experiential channels