Description

I am a professional marketer with 8 years of experience. I am also a specialist in business development and sales. I have worked in B2B & B2C industries with fortune 500 brands (Nestle, KFC). I completed an MBA and MSc in Digital Marketing in France and I am currently a registered freelancer in France.

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Antibes (jusqu’à 50 km), Paris (jusqu’à 50 km), Lyon (jusqu’à 50 km), Bordeaux (jusqu’à 50 km)

YUM International
Brand Manager
AGROALIMENTAIRE
août 2015 - août 2016 (1 an et 1 mois)
Kampala, Ouganda
• Developed marketing strategies to drive brand awareness and relevance to the
target audience in Uganda.

• Supported the Franchisee partner with localising brand communications for the local market.

• Worked with agency partner to develop effective local marketing campaigns.

• Implemented regional campaigns after adjusting marketing communications to ensure local relevance.

• Planned and executed new 2 new store opening events and awareness campaigns.

• Developed marketing communications with agency partners to support 2 new product launches.

• Maintained relationships and supervised third party vendors and suppliers.

• Coordinated media communication and public relations.

• Identified opportunities to reach new customer segments in the local marketing strategy.
Branding Marketing Digital communication Project Management Strategic planning Business development
Nestlé
Channel Category Sales Development Management
AGROALIMENTAIRE
février 2013 - février 2015 (2 ans et 1 mois)
Kampala, Ouganda
• Developed all categories (Coffee, Infant Formula & Cocoa Beverages) and channel
marketing plans for the Uganda market.

• Defined priorities for the budget allocated by the marketing team to ensure high ROI.

• Developed & Implemented effective marketing campaigns to boost sales and defend market share.

• Managed key account partners through relationship building and troubleshooting.

• Supported the sales team with channel strategy and implementation of merchandising standards.

• Managed relationships with all marketing-related suppliers in the local market.

• Trained and supervised a team of merchandisers to implement the Nestlé 'Picture of Success'
in the trade.

• Localised regional campaigns and a public relations program called 'Nestlé Healthy Kids'.
Designed and Implemented strategies to minimize expiry loss.

• Monitored competition and advised the marketing team on the best course of action.
Marketing Sales funnel Branding Strategic planning Communication Digital communication Communication strategy

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B(HONS) International Business
Limkokwing University,Malaysia
2009
Bachelors in International Business
MBA Global Marketing
IAE Nice
2017
Master of Business Administration Global Marketing

Consultez la formation qu'a suivie Martin

Consultant Marketing

Martin M.

Marketing & Business Development (English Speaker)

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