Description

With over 25 years of experience in the European fashion industry, I help brands, retailers and manufacturers build strong sourcing strategies, develop their brand identity, and adapt their offer to the market.

My expertise covers both creative and operational dimensions — from supplier relations and product development to brand positioning and storytelling.

Over the years, I’ve worked with international players such as Veepee.com, Levi’s Vintage Clothing, VF Corporation (Lee & Wrangler), The Cocoonalist, Dégrif and many others.

I particularly enjoy helping companies in transition — whether it’s launching a new brand, redefining an existing one, or moving from offline to online retail.

Fluent in French and English, I work easily across cultures and markets, delivering efficient, practical and tailor-made strategies.

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Néerlandais
Capacité professionnelle limitée
Italien
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Bruxelles (jusqu’à 50 km)

Dégrif
E-commerce & Digital Transformation Consultant
E-COMMERCE
juin 2024 - décembre 2024 (6 mois)
Bruxelles, Belgique
Strategic consulting mission for Dégrif, a long-established Belgian outlet specializing in branded footwear.
The company had a strong retail presence (2,000 m² store in Brussels) but no effective online strategy.

• Designed and implemented a full digital transformation plan, including the creation of a new e-commerce website and SEO visibility.
• Defined and set up all online operational processes (product shooting, encoding, order management, logistics, customer returns, etc.).
• Recruited and structured a dedicated 6-person team to run the e-commerce activity.
• Repositioned the brand image and tone to align with premium outlet standards.

Result: the company now sells internationally (Switzerland, Hungary, USA, etc.) and has successfully transitioned from a local retail player to an online business.

E-Commerce Strategy Digital Transformation SEO / Online Visibility Process Implementation Team management
TheCocoonalist
Brand & Product Strategy Consultant
LUXE
janvier 2018 - juillet 2018 (6 mois)
Bruxelles, Belgique
Strategic consulting mission for the launch of a high-end lifestyle brand combining fashion and home collections.
• Defined the brand’s commercial and marketing strategy (online & offline).
• Sourced European producers for high-quality product manufacturing.
• Advised on brand DNA, visual identity, and overall creative direction.
• Organized lifestyle photo shootings, selected models, and guided art direction.

Result: a coherent, elegant brand positioning aligned with luxury standards and European consumer expectations.
Brand Strategy Sourcing Creative Direction Market-Entry Strategy Product Development
Veepee.com
Senior Fashion Sourcing Consultant
E-COMMERCE
octobre 2014 - Aujourd'hui (11 ans et 8 mois)
Bruxelles, Belgique
Responsible for fashion sourcing and brand relations within the Belgian market.
Managing product selection, supplier negotiations, and sourcing strategies for menswear and womenswear categories.
Providing insights on brand positioning, assortment planning, and market trends to support business objectives.
Acting as an independent consultant within Veepee.com Benelux, combining operational sourcing expertise with strategic vision on fashion trends and brand development.
Fashion Sourcing Supplier Management Product Strategy Brand Development Market Analysis