Nadya Laltcheva

Own 2025-2026 brand strategy and integrated marketing roadmap across U.S. and EU audiences, increasing brand awareness by 28% YoY. Led a full rebrand and website relaunch, improving brand consistency and increasing organic traffic by 25%. Managed a €60K annual paid media budget, optimizing Meta campaigns to improve ROAS by approximately 30% through testing, optimization and reporting. Lead content, social media and influencer marketing initiatives; grew Instagram from 12K to 34K followers (+183%) within 12 months. Delivered event marketing for the Manchester Furniture Show, managing brand presence, lead generation, and stakeholder coordination. Built and managed a cross-functional marketing team of 5, overseeing campaigns, content, paid media, and brand initiatives.

Marketing and consultancy company specializing in data-driven strategy, digital transformation and customer engagement.

Joined as an early member of the European marketing team; helped build the marketing function from the ground up with processes, campaign planning and foundational strategy. Led integrated marketing initiatives across digital campaigns, content, communications, and events, increasing brand reach by ~20% and engagement by ~25%. Managed internal and external communications including newsletters, intranet content, onboarding materials, thought leadership, case studies, and editorial planning. Directed marketing strategy and execution for DrupalCon, Acquia Engage, and DMEXCO, managing brand presence, lead generation activities, and sales follow-up. Initiated the Women in Drupal Awards and developed the JAKALA Academy marketing strategy, aligning sales, HR and creative teams around brand growth and engagement. Supported demand generation through LinkedIn campaigns, event activation, and targeted marketing, contributing to ~10–12% growth in lead engagement. Executed employer branding initiatives supporting talent attraction, company culture, recruitment campaigns, and employee engagement across European markets.

Developed and executed digital marketing initiatives to increase brand visibility and attract international patients across target markets. Created content strategies across digital channels, supporting patient acquisition, brand communication, and customer engagement. Conducted market research and competitor analysis to strengthen positioning within the medical tourism sector. Managed SEO initiatives, website content, and performance tracking to improve online visibility and marketing effectiveness. Coordinated cross-functional marketing projects, collaborating with internal teams to support campaigns and patient outreach activities.