Oleg Litvinov

Mapping and sharing country-specific market and competitive information to make and facilitate informed business decisions. Translate customer needs into specific product specifications and solutions. Published articles on digital inkjet market adoption, key vendors, and emerging technologies in leading industry publications.

• • Advised SMEs and multinational clients on international market entry strategies, focusing on the commercial, label and packaging industries.

• • Conducted market research and competitor analysis, enabling clients to position their products effectively in new regions.

• • Provided consulting on label and packaging solutions and identified new B2B opportunities for high-speed digital printing.

Developed, implemented and led the strategic demonstration processes for regional Graphic Communications sales initiatives as well as direct sales activity within the Integrated Customer Experience Center (ICEC). Established benchmark workflow demonstration strategies and administered of the required resources within ICEC. Supervised, managed and trained a small team of demonstration specialists and evaluated employee performance on a quarterly basis.

• • Drafted daily/weekly technical maintenance documents as well as demo scripts for existing presses to plan and organize own and demonstration team's performance.

• • Created and implemented daily print sample and demonstration schedules and procedures, steadily checked off the goals. Achieved 90% samples on-time delivery, surpassing company goal by 10%.

• • Developed and delivered customer demonstrations and training, coordinated ongoing activities and customer events up to 300 people.

Proactively identified and addressed customer needs, crafting and delivering compelling value propositions to regional organizations and end users. Partnered with product managers and marketing teams to develop strategic business plans, marketing initiatives, and targeted campaigns. Maintained a structured analysis of target markets and client data, ensuring accurate documentation in the CRM system to drive informed decision-making

• • Worked with sales pipeline to develop technical & pricing proposals, prepare of tender documents and convert leads into opportunities.

• • Proactively identified and anticipated customer needs and developed and communicated value propositions to regional Sales organizations and end users, resulting in a 20% monthly revenue increase despite a market downturn.

• • Supported Canon marketing departments and business partners across the region delivering 15% increase in client acquisition.