Description

Your most ambitious projects need more than just big ideas—they require the right people aligned around a single, powerful narrative. That is where I come in.

As a strategic partner, I bridge the gap between creative vision and flawless execution. I bring value by turning complex, multi-stakeholder concepts into high-impact campaigns, international partnerships, and unforgettable experiences that drive audience engagement and elevate your brand positioning.

What sets me apart is a decade-long track record of orchestrating high-stakes collaboration where creativity meets commercial results. Starting my journey at Virgin Music Benelux, I have spent years managing relationships and delivering strategic communications for globally acclaimed artists (including Christine and the Queens, Loyle Carner, and Soulwax) and premier festivals like Primavera Sound and Horst Arts & Music.

What I Deliver for You:

End-to-End Project & Account Management: Leading cross-functional teams and aligning diverse stakeholders around shared, measurable objectives.

Strategic Communications & Marketing: Crafting international launch campaigns, digital strategies, and media relations that amplify visibility.

Partnership & Brand Development: Building high-value, trust-based alliances that secure long-term growth.

Whether you need a dynamic Project Manager, a trusted Account Manager, or a forward-thinking Marketing Lead within the cultural and creative sectors, I bring the global mindset and collaborative approach needed to deliver results.

Let’s connect and turn your next big idea into an impactful reality.

Domaines d’expertise

Langues

Néerlandais
Bilingue ou natif
Anglais
Bilingue ou natif
Français
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Brussels (jusqu’à 40 km)

Pieter De Sutter
Creative strategist
CULTURE
mai 2025 - Aujourd'hui (1 an et 2 mois)
Brussels, Belgique
Independent creative strategist, publicist, and music marketing consultant with 10+ years of experience in the music industry. Based in Brussels, working across the Benelux and internationally.

I support record labels, artists, events, and cultural brands with public relations (PR), music marketing strategy, release campaigns, brand positioning, and project management. Specialized in leftfield electronic music and alternative pop, I help translate artistic vision into clear narratives, strong media presence, and impactful audience engagement.

Available for one-off projects (album campaigns, event launches, tour support) as well as ongoing strategic collaborations. Strong network across the Benelux media landscape with a global outlook.

Hit me up via
Project Management Public relations Communication strategy Marketing Digital marketing
Departement Cultuur, Jeugd en Media
Expert-assessor Flemish Arts Decree
CULTURE
mars 2025 - Aujourd'hui (1 an et 4 mois)
Brussels, Belgique
Member of the pool of music experts that help the The Department of Culture, Youth and Media in Flanders to grant applications within the Arts Decree (2028-2032). All applications pass the expert judgement of an assessment committee: twice a year to assess applications for project grants and scholarships, every five years to assess applications for operating grants.
Negotiation Market analysis Active listening Public speaking
DEEWEE Studio
Freelance Promotion Manager I DEEWEE Records
CULTURE
septembre 2023 - Aujourd'hui (2 ans et 10 mois)
Ghent, OV, Belgium
Orchestrate regional PR and media promotion strategy across the Benelux market for the acclaimed record label founded by David & Stephen Dewaele (Soulwax/2manydjs). Drive cultural footprint and market penetration for a premium roster including Soulwax, Movulango, Marie Davidson, Leo Vincent, HATIHATI and Natasha Pirard.

Key achievements:
Top-Tier Charting & Award Success: Directed the comprehensive national campaign for Soulwax's album All Systems Are Lying, driving it to a #3 position on the Belgian Album Charts and securing elite industry recognition with 4 MIA nominations (Belgian Music Industry Awards).

Maximized Live & Ticket Conversion: Coordinated the media rollout and promotional push for the official album release tour, culminating in 3 consecutive, completely sold-out headline shows at Les Halles de Schaerbeek for Soulwax.
Secured Premium A-List Media Footprint: Positioned core roster projects at the forefront of cultural conversation by landing numerous high-profile cover stories and exclusive photoshoots in leading Benelux publications, including De Volkskrant, De Standaard HUMO, De Morgen, and OOR.
Engineered High-Impact Radio Features & Premieres: Secured prime airplay and audience depth via longform radio interviews on Studio Brussel and 3FM for Soulwax, while successfully launching Marie Davidson's single Y.A.A.M. with an exclusive premiere on Focus Knack.
Public relations Media relations Project Management Digital marketing