À propos de Rabie
💼 Senior CRM consultant based in France, specialized in Braze. I support clients across the full CRM cycle - from strategy and audit to design, implementation and continuous optimization. I also bring strong hands-on experience with Unica and Marketing Cloud.
🌍 Recent clients: Hugo Boss, Ledger, Canal+.
👉 What I do
- CRM strategy & lifecycle marketing
- CRM & data audits
- Braze implementation & optimization — Canvas, Liquid, email, push, in-app, SMS
- Braze migrations — Unica, SAP Marketing
- API integrations — REST, Webhooks, CDPs, CRMs
- Email deliverability — SPF, DKIM, DMARC, BIMI, IP warm-up
- GDPR & preference centers
- CRM team mentoring & training
- Braze AI features
🛠️ Stack:
- CRM / Marketing Automation: Braze, SFMC, Unica, SAP Marketing
- Languages: Liquid, AMPscript, SQL, HTML/CSS
- Data & Analytics: Amplitude, Mixpanel, Segment, Tealium
- Loyalty & CMS: Talon.One, AEM
- Automation: Zapier
🌐 Languages: FR / EN
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- HUGO BOSS AGBraze expertGRANDE DISTRIBUTIONmai 2025 - Aujourd'hui (1 an et 1 mois)Munich, Allemagne
- Participating in the migration from SAP Marketing to Braze
- Designing intelligent, scalable, and adaptive customer journeys by leveraging advanced Braze features, including Canvas, Liquid, and dynamic segmentation
- Developing responsive HTML/CSS templates for Email with advanced Liquid for real-time data rendering.
- Managing the global configuration and rollout of the SMS channel in Braze across all countries.
- Architecting API-driven integrations (REST/Webhooks) between Braze and core platforms like CRMs, CDPs, and loyalty engines to power dynamic, data-rich campaign
- Adopting new Braze AI features to drive innovative performance and unlock the platform's full potential.
- Mentoring the CRM team on technical challenges and automation best practices to ensure high-quality delivery and efficiency.
- LedgerBraze expert/CRM Operations SpecialistE-COMMERCEavril 2025 - Aujourd'hui (1 an et 2 mois)Paris, France
- Managed daily multi-channel campaigns (Push, In-App, Content Cards) and marketing partnerships to increase Ledger service adoption and cross-selling.
- Leveraging A/B testing and growth copywriting to optimize campaigns, track performance, and identify growth opportunities. This approach led to a significant increase in trade volume and a measurable boost in traffic to the swap service.
- Coordinated end-to-end campaign delivery, including briefing, content checks, testing, deployment, and performance monitoring
- Leveraging Internal and External API’s to create content blocks to build dynamic campaigns.
- Analyse results and continuously refine lifecycle journeys to improve open, click and conversion rates
- Regularly exploring and adopting new Braze AI features to unlock the platform's full potential and drive innovative campaign performance.
- Zadig & VoltaireConsultant Salesforce Marketing CloudLUXEoctobre 2024 - avril 2025 (6 mois)Paris, France
- Supporting the optimization of the platform and resolving technical anomalies.
- Analyzing existing business processes and operational constraints.
- Designing and configuring end-to-end customer journeys.
- Managed daily 'Run' operations while tracking 'Build' User Stories to ensure continuous platform evolution
- Implementing advanced segmentation using SQL and Query Studio.
- Integrating SFMC with external systems via REST and SOAP APIs.
- Drafting user guides and creating training materials.
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Formations
- Diplôme d'ingénieur en informatiquePolytech' Marseille2014
Certifications
- Braze MarketerCertiverse2024
- Braze Digital StrategistCertiverse2024