Description

I am as much a product owner as I am a business analyst.

I’m committed to understanding how business works and what people need in order to achieve their objectives. I operate on tactical level, using my experience in project management, change management, leadership and business intelligence to cultivate fundamental solutions and lasting change.

› curious and analytical

› not afraid to take the lead or challenge opinions

› passionate about collaboration, coaching, and developing operational excellence within teams

› consistent and organised

Domaines d’expertise

Langues

Néerlandais
Bilingue ou natif
Anglais
Capacité professionnelle complète
Français
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Antwerpen (jusqu’à 50 km), Brussel (jusqu’à 20 km), Gent (jusqu’à 20 km), Amsterdam (jusqu’à 20 km)

Colruyt group
Business Analyst & Business Representative @ Colruyt Group
AGENCE & SSII
novembre 2020 - septembre 2024 (3 ans et 11 mois)
Brussels, Belgium
Developing and anchoring a first in class digital asset management solution for a large and complex organization with a multi-TB data legacy, in line with business architecture and program objectives.

› Project scoping; alignment with enterprise architecture
› Requirements gathering, analysis & acceptance testing
› Backlog management & product roadmap development
› Solution design & functional testing, sprint participation (scrum)
› Stakeholder management & training (key users, end users)
› Data migration coordination (86 TB › 4 TB; 120 FTE)
Project Management Digitale Transformatie Business Analysis
Colruyt group
Manager Customer Acquisition & Retention at ColliShop, Colruyt Group
COMMERCE DE DÉTAIL
janvier 2017 - octobre 2020 (3 ans et 10 mois)
Brussels, Belgium
As an integral part of E-commerce & Marketing, my team (7 FTE) and I are responsible for the development and execution of customer acquisition and retention strategies for one of Belgium's largest online retailers.

Led multiple initiatives around the development of a stronger data-driven organization and enhancement of capabilities in customer segmentation, personalization and marketing automation. A.o.:
› Setup of integrated BI team
› Implementation of Adobe Analytics
› Order forecasting modeling (machine learning)
› Direct mailing targeting optimization (machine learning)
AccorHotels
E-Commerce Manager Benelux
VOYAGE & TOURISME
janvier 2015 - janvier 2017 (2 ans)
Brussel, Belgique
Developing direct sales through AccorHotels.com for the BELUX and NL markets, together with my team (3 FTE). As a secondary objective, maximizing the web contribution for the BENELUX hotels.

» Business performance analysis & follow-up
» On-site activities: E-Merchandising, UX/CRO
» All available acquisition levers: Search (SEA, SEO), E-CRM, (Programmatic) display, Metasearch, Social media, Affiliation, Partnerships

In close collaboration with Paris HQ, worldwide E-Commerce relays, Revenue Management, Marketing, Loyalty and various other business segments.