À propos de Rami
After 4 years as Head of Social then Head of External Coms at Veepee (formerly vente-privee) and 4 years in an agency as Social Media Manager then Client Director for several major accounts (Le Ministère des Finances, L'Assurance Maladie, Sephora, vente-privee, France Galop, Facebook and L'Oréal), I'd like to put my skills in customer relations, team management, content creation and the implementation of digital communication & e-RP strategies to good use for your projects, large and small.
From conception to distribution and media coverage, I master all the steps involved in creating social media-friendly content.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Arabe
Bilingue ou natif
Espagnol
Capacité professionnelle complète
Accepte de travailler sur site
Marseille (jusqu’à 15 km), Aix-en-Provence (jusqu’à 15 km), Toulouse (jusqu’à 15 km), Paris (jusqu’à 15 km)
Expériences
- MercialysHead of Content / SocialIMMOBILIERnovembre 2023 - Aujourd'hui (2 ans et 7 mois)Paris, FranceKey facts & figures of the first 9 months :- First contents to reach 500K views on TikTok.- 26M people reached and 370K interactions with our new content strategy.- An average 150% increase in reach for each local account.- 8.8 years of time spent on the videos of all accounts.Key facts and figures of 2025 :- 410 million views.- 1 in 2 French people exposed to our contents.- 25% new followers on all accounts.- Over 1,000 local videos produced.- Peaks in shopping center traffic following the promotion of offers or new products.-----➢ Design and implementation of the social media, UGC and Influence communication strategy.➢ Adaptation of the communication strategy for the group's shopping centers at local and regional level.➢ Hunted, recruited and contracted with 9 local micro-influencer and content creators.➢ Design and supervision of social media campaigns.➢ Implementation and supervision of media-buying.
- UniversumCopywriterAGENCE & SSIIjanvier 2024 - février 2024 (1 mois)Paris, FranceWinning campaign of the Trophées Talents ! 2025 : Prix « Marque Employeur »Employer Branding for Compass Group France :➢ Redaction of the employer value proposition.➢ Conception and CR of a recruitment campaign (creative team with Céline Dumas as an AD).
- VeepeeHead of Social Media & Influence → Head of External ComsGRANDE DISTRIBUTIONoctobre 2019 - avril 2023 (3 ans et 7 mois)Saint-Denis, FranceKey facts & figures:- Social : From 10K to 1/2M followers, 200M people reached, x166 engagement and x2 social traffic. More than 200 campaigns launched and brands pleased.- Influence : More than 150 campaigns launched with the top 10% of european influenceurs.- Creative Direction : 2 Mediastars prizes for Design and Social.- Management : 9.1/10 score on Officevibe and an average eNPS of 92.- Web : 3 websites and apps made from scratch (virtual museum, mini-game and contest).Day to day:- Design and implementation of the 3 years social media communication and influence strategies.- Adaptation of the strategies for local markets (Spain, Italy, Belgium, Switzerland, and Germany).- Implementation and supervision of media-buying.- Art direction.- Management of eRP agencies, media and dev agencies.- Management of the international social media team (10 people).- Management of a 1.5M budget.- Crisis management, listening and public relations (presidential elections and DGCCRF trials).
Avis
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Formations
- Master 2 - transmedia communicationUniversité Jean Moulin Lyon III2016
- Licence 3 - private law and political scienceUniversité Jean Moulin Lyon III2014