À propos de Roy
Full-stack digital marketer based in Paris, specialized in SEO, Paid Media (Meta & Google Ads), and performance tracking.
With 4+ years of experience and over 50 brands supported, I help businesses accelerate growth through clear strategy, hands-on execution, and data-driven optimization. My approach blends strategic vision with technical expertise: from Meta Ads and Google Ads management to SEO audits, content strategy, and tracking implementation (GTM, GA4, CAPI).
Currently Growth Lead at a Paris-based tech company, I also work as a freelance consultant, partnering with selected brands on their digital transformation and performance marketing. I provide ongoing support, real-time reporting via custom Looker Studio dashboards, and a strong focus on ROI.
📍 Available for strategic missions, freelance consulting, or long-term collaboration.
🌐 Visit royamatoury.com to see my work, results, and growth marketing approach.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- VOD FactoryGrowth LeadCINÉMA & AUDIOVISUELnovembre 2024 - Aujourd'hui (1 an et 7 mois)As Lead Growth at VOD Factory, I oversee the full-funnel growth strategy across two core business pillars:📦 B2B SaaS – VOD Factory PlatformDrive acquisition of media companies and distributors using our white-label VOD SaaS platformImplement lead generation strategies (SEO, paid media, outbound)Optimize onboarding and activation flows for clients (product-led growth)Support sales team with high-intent lead nurturing, CRM automation & campaign design📺 B2C – Video Streaming PlatformsManage user acquisition strategies for consumer-facing streaming platforms operated by VOD FactoryDeploy Meta Ads and Google Ads to grow audiences and subscriptionsLead SEO & ASO strategies to improve platform visibility and organic growthAnalyze performance data to iterate on campaigns and user funnelsCollaborate with content, product, and tech teams to align on growth KPIs🎯 My work bridges strategic planning, hands-on campaign execution, and data analysis — always aiming to maximize ROI and sustainable growth across both B2B and B2C activities.
- Impulse AnalyticsDigital Strategy ConsultantE-COMMERCEjuillet 2023 - octobre 2024 (1 an et 3 mois)Paris, France> We combine data, media, and content to accelerate your business growth 🚀> We work with a wide range of selected clients to help them make a difference with media, data, and content.> 🇫🇷/🇪🇺: Leroy Merlin, Naturalia, Decathlon Travel, Greenweez, Naturalia, Erborian, Atelier des Chefs, Petrossian, Swile, Corsair, Émoi-Émoi, Brigad, FoodCheri, ...> Worldwide: Yelp, Surfline, Yves Rocher, Instawork (YC 2015), Bandsintown, Neurotrack, Remind, Sounds True, Mindfulness.com, Two Chairs, Payfriendz, APIdays, Imperative, Hoopnotica...> Key channels: Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, Apple Ads, Amazon Ads…
- LabeliumConsultant SEALUXEjuillet 2022 - juillet 2023 (1 an)Paris, France> Managed acquisition and remarketing campaigns for LVMH brands, including: KENZO, TAG Heuer, La Grande Épicerie de Paris, Le Bon Marché Rive Gauche & Explora Journeys (a non-LVMH luxury brand).> Monitored, tracked, and optimized paid campaign performance to align with client objectives on a daily and weekly basis.> Analyzed and reported on digital performance to generate actionable insights and recommendations for improvement.> Conducted tests, collected and analyzed data, and identified trends and insights to maximize ROI in Paid Search campaigns.> Fostered strong relationships with clients through effective communication and information sharing.
Avis
Recommandations
AU
RK
+1
Ces profils de freelance correspondent également à vos critères
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Formations
- International BusinessIÉSEG School of Management2022Master of Science (MSc), International Business
- Marketing and AdvertisingSaint Joseph University2019Bachelor of Science (BS), Marketing and Advertising
Certifications
- The Fundamentals of Digital MarketingGoogle Digital Garage2020
- Google Analytics for BeginnersGoogle Analytics2020