Description

Turning $1 into $3, at scale. Passionate about building and growing B2B saas

companies. Extremely excited about the buttons that are pushed for unleashing

growth. Operating at the intersection between marketing & sales.

BHAG: still dreaming of a big exit.

Langues

Préférences en matière de lieu de travail

Accepte de travailler sur site

Gent (jusqu’à 50 km)

Calixa.io
Growth
EDITION DE LOGICIELS
août 2022 - Aujourd'hui (3 ans et 10 mois)
Running Growth and demand gen.

- ABM & intent outreach
- Paid acquisition (Google Ads, Linkedin Ads, Product Hunt, Meta)
- General GTM
Account Based Marketing Google Ads Linkedin Ads Buyer Intent Data Outbound Inbound E-mail Marketing Producthunt Ads
Too-doo
Growth
EDITION DE LOGICIELS
mars 2022 - Aujourd'hui (4 ans et 3 mois)
Overall go-to-market. Focus on demand gen.
Pimlayer
Co-founder/Head of Growth
EDITION DE LOGICIELS
novembre 2020 - janvier 2022 (1 an et 3 mois)
Gent, Belgique
Pimlayer is a product information management (PIM) application for brands and manufacturers looking to upscale & streamline their e-commerce efforts.

• Validated assumptions for Pimlayer by doing 320+ depth interviews with PIM/ERP/e-commerce experts and product marketers.

• Made product roadmap for the MVP out of feedback from interviews and
extensive competitor research.

• Generated 115 MQLs, 44 SQLs, 24 demo's for mid-market companies in 6 months.

• Unpaid acquisition: account-based strategy through Linkedin and cold
e-mail automation (multi-channel).

• Generated 28 partner opportunities. Focus on e-commerce- and ERP/PIM agencies

• Responsible for the go-to-market strategy and while doing highly underestimated the sales cycle.
E-mail Marketing LinkedIn Marketing Phantombuster Google AdWords Facebook Marketing Content Marketing Capterra Ads G2 Ads