Samuel Ego

Steered the 5-year innovation roadmap to secure sustained growth and market relevance in a slowdown environment.

Shaped and upheld the ultra-luxury positioning of the brand across all touchpoints, ensuring consistency and desirability.

Drove P&L performance and strategic market execution, co-building growth plans with key local markets.

Developed and executed breakthrough communication strategies, overseeing integrated marketing, social media, and global brand consistency.

Transformed the retail experience, elevating merchandising and in-store execution to reinforce exclusivity.

Led a high-performing, multidisciplinary team, including an in-house creative studio, fostering innovation and excellence.

Orchestrated organizational transformation, embedding data-driven decision-making, new ways of working, and talent acceleration.

Played a strategic leadership role at the executive level, defining the brand’s future direction and long-term ambition.

Led the creation of a new fragrance portfolio and introduced a new product category with the launch of an Asia-specific Homecare range. Designed and deployed the new Retail model, integrating an O2O (Online-to Offline) consumer experience to enhance brand engagement. Contributed to the Asia launch strategy and developed a dedicated business model to accelerate regional growth. Built and managed a team of 5 talents: 3 Project Managers (Product Development, Animation & Digital) + Marketing Assistant & Intern, driving execution and innovation.

>Product Development Anti Ageing - Early Ageing - Skin Quality - Daily care Magnifica - Reine - Rosa Angelica - Merveilleuse >Team Management and people developement >3 Years products & animations launch plan >Digital content and Advocacy – Always on content developement - Brand site - Blog & Vlog – e-retailers strategic partnerships management >Retailers visit and training material development