À propos de Saskia
Néerlandais
Bilingue ou natif
Anglais
Capacité professionnelle complète
Allemand
Notions
Expériences
- Game Set Brand & DesignBrand Strategy | Brand Visibility | Brand CheckSPORTfévrier 2024 - Aujourd'hui (2 ans et 4 mois)Amsterdam, Pays-Bas
- I help startups and established companies to build and strengthen their brand
- I translate brand strategy into a physical brand experiences, that results in optimal brand visibility and brand impact
- I provide a clear, actionable Brand Check to identify gaps and growth opportunities for your brand
- Known for being a strategic thinking brand manager, with a problem-solving mindset and an eye for detail
- Good visualisation skills in Adobe CS, PPT and SketchUp
- Also available for project management and team management!
- PHILIPSBrand Manager and Design ManagerHIGH TECHjanvier 2020 - septembre 2023 (3 ans et 8 mois)Amsterdam, Pays-Bas
- optimised digital brand presence across websites, social media, and digital events, improving consistency across multiple platforms
- project management of brand projects on budget and within timelines
- developed and implemented a brand and design audit for the Global Experience Marketing team, resulting in an increased brand score from 78% to 91%
- PHILIPSSenior Brand ManagerHIGH TECHjanvier 2014 - janvier 2020 (6 ans)Amsterdam, Pays-Bas
- worked on the successful global rollout of Philips’ refreshed brand identity, with an implementation strategy that ensured high adoption across the organisation
- driving brand consistency of Philips campaigns and brand comms across various channels and touchpoints
- delivered effective training and consultancy for local marketing teams, reducing brand inconsistencies and accelerating time-to-market
- collaborating with Design and internal stakeholders to develop additional touch point guidelines, templates, toolkits and brand assets for B2B and B2C
Recommandations
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Formations
- Master Brand Management & Design managementEURIB2016Thesis on sustainability at Nike
- BFA FashionHogeschool voor de Kunsten Utrecht1988
Certifications
- Data Visualization and storytellingGrowth Tribe2023