Ă€ propos de SĂ©bastien
Senior digital marketing & brand leader with 10+ years of experience driving growth across e-commerce, omnichannel, and integrated campaigns. Proven expertise in building (digital) marketing strategies, leading cross-functional teams, and optimizing end-to-end customer journeys for impact and conversion. I’m looking to bring my strategic vision, hands-on execution, and leadership to freelance roles where brand building and digital performance go hand in hand.
NĂ©erlandais
Bilingue ou natif
Anglais
Capacité professionnelle complète
Français
Capacité professionnelle complète
Accepte de travailler sur site
Antwerpen (jusqu’à 50 km)
Expériences
- Studio Baguette (Growth Agency) & Bigfoot (Climate Tech Startup)Co-founderAGENCE & SSIIaoût 2024 - Aujourd'hui (1 an et 10 mois)Antwerpen, Belgique
- Built and positioned Studio Baguette as a growth agency for ambitious SMEs and digital brands, helping bold brands scale with a mix of creativity, AI, and performance.
- Developed tailored marketing roadmaps, full-funnel ad strategies, and conversion-optimized customer journeys for high-impact results.
- Directed client acquisition and brand development across sectors such as real estate, e-commerce, climate tech, and medical devices.
- Wrangler EMEA (Kontoorbrands, previously VF)Senior Integrated Marketing ManagerMODE & COSMÉTIQUESjanvier 2022 - août 2024 (2 ans et 7 mois)Geneva, Switzerland
- Directed €3M+ annual marketing budget across EMEA, covering online and offline channels.
- Led a cross-functional team of 4 and coordinated 4 agencies to deliver integrated campaigns.
- Developed and executed integrated campaigns, ensuring alignment with business goals and brand positioning.
- Applied consumer insights and performance analysis to optimize campaigns and drive growth.
- Wrangler EMEA (VF Corporation)Digital Marketing ManagerMODE & COSMÉTIQUESmai 2017 - janvier 2022 (4 ans et 8 mois)Antwerpen, Belgique
- Created and executed data-driven digital strategies aligned with brand goals and aesthetics.
- Managed multichannel campaigns (social, SEO/SEM, PPC, email), optimizing for reach and conversions.
- Planned and oversaw content calendars tied to launches, promotions, and brand identity.
- Tracked and analyzed KPIs (traffic, engagement, conversion), using insights to improve performance.
- Allocated and monitored digital marketing budgets to maximize ROI across channels.
Recommandations
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Formations
- Professional BachelorAP - Hogeschool2015Professional Bachelor
- International marketing internshipJan Amos KomenskĂ˝ University Prague2015International marketing internship