Serge Rizkallah

Established Loop accessories vision, and strategy and maximized impact on the lives of the customer and the organization.

Put in place smart OKRs to keep track of the strategy performance.

Expressed customer needs in a roadmap format prioritized by problem importance. via multiple meetings with concerned stakeholders (Product developers, product designers, customer happiness, brand & marketing managers).

Organized Design thinking meetings to explore new solutions and new features.

Conducted A/B concept testing, validation, and positioning through qualitative and quantitative research.

Drafted launch excellence approach for new accessories to organize responsibilities and predict timelines.

Launched new products with a clear go-to-market strategy based on customer feedback.

Defined and analyzed metrics that inform the success of products.

Deliver leadership and direction for strategic planning, campaign management, branding, process improvement, and relationship building. Devise customer-centric marketing initiatives for high-volume portfolio, including (Pepsi (vintage/black), 7up (Fido Dido), Miranda, Mountain Dew (Neon/ Ooredoo/national DayPUBG), Evervess, Lipton Ice Tea, Bario, Aquafina Water, Tropicana, Doritos, Cheetos (Flaming hot), Sunbites, Lays (flaming hot launch), Happy flakes, Maestro Frozen fries, Della terra Frozen vegetables, and Lavazza coffee.

● Accomplished all significant challenges associated with successful delivery of marketing campaigns, including ATL, BTL, and TTL for all Pepsi.co & SSFL franchised portfolio.

● Built, improved, and maintained product value, demand, and sales in highly competitive market environment.

● Leveraged strong analytical skill and solid industry exposure for new brands and product launch.

● Maximised customer engagement by developing and rolling out influencer relationship management and social media yearly strategy and content, including YouTube, Instagram, Facebook, and website.

● Kept abreast of competitors’ activities as well as analysed monthly market share for strategic planning.

● Enhanced brand visibility and accessibility through innovative POSM for sales team.