À propos de Simon
Who am I?
Recently joined on Malt, I’m a Media Buyer with over 5 years of experience in digital acquisition and performance marketing. I help companies build and optimize profitable campaigns across Meta Ads, Google Ads, TikTok Ads, as well as native platforms like Taboola and PropellerAds.
Key KPIs
Throughout my career as a Media Buyer, I have:
✅ Managed up to 12 accounts simultaneously, including key clients with €100K+ monthly ad budgets.
✅ Managed over €1M in yearly ad spend.
✅ Generated more than 50K qualified leads per year.
✅ Worked with 40+ brands across multiple industries.
✅ Built and deployed a proprietary Automated Creative Testing framework to scale video ad testing on Meta.
✅ Set up fully automated lead management and reporting processes, saving 3+ hours of manual work per day for each team member.
Why work with me?
I master the entire acquisition funnel — from strategy and advanced tracking to campaign structure, creative testing, data analysis, and both horizontal and vertical scaling.
Today, I put my expertise at the service of ambitious companies looking to accelerate their growth through paid acquisition.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle complète
Accepte de travailler sur site
Barcelone (jusqu’à 50 km)
Expériences
- DataventureHead of Media Buyingseptembre 2024 - juillet 2025 (10 mois)Barcelone, EspagneManaging a lean team of 3, overseeing full-funnel strategy and team structuring- Scaled from €10k to €150k in MRR in just 6 months.- Built and deployed a proprietary automation-based framework - Automated Creative Testing - enabling mass video creative testing on Meta platforms (case study available).- Full automation of cross-account reporting and lead management processes, eliminating all human intervention, saving 3 hours of daily work for 3 team members each.
- DataventureMedia Buyerseptembre 2023 - septembre 2024 (1 an)Barcelone, EspagneWorked as a Media Buyer at Dataventure, a performance marketing agency generating €20M+ in annual revenue- Managed key accounts with over €100k in monthly ad spend.- Performance-based lead generation with an average cross-account margin of 50%.- Managed 20+ ad accounts simultaneously during peak periods.- Created the tracking system and the daily and monthly reporting system.
- 2LearnGrowth Specialistseptembre 2020 - décembre 2022 (2 ans et 3 mois)Namur, BelgiqueDrove B2B growth for 2 years at 2Learn, a niche education company in the veterinary space. . Drove €80K in rev (16% of FY turnover) within 48h post-trade show via pre-event digital funnel + warm retargeting.- Activated 3K+ vets through a full-funnel digital engagement initiative (lead gen - nurture - conversion).- Built and scaled perf. marketing channels (Meta Ads, SEA, organic SM) with GA-powered tracking stack for CAC/ROAS monitoring.
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Formations
- Master's in International Strategic MarketingHEC Liege2020I completed a 3-year Master’s at HEC Liege with a strong focus on Strategic and Digital Marketing. I specialized in subjects such as Digital Marketing Strategy, eCommerce, and Consumer Experience, while developing a solid foundation in brand positioning, go-to-market planning, and data-driven decision making. The program combined analytical rigor with a practical approach to modern marketing challenges.
- Bachelor's in International BusinessHelmo Sainte Marie2016I graduated in 2015 after a 3-year Bachelor’s degree in Business and Management at Sainte-Marie in Liege. The program provided a solid foundation in core business disciplines such as finance, marketing, and operations, complemented by intensive training in English and Spanish. A key highlight was my participation in a trade mission in Vilnius, organized in partnership with AWEX, which offered hands-on experience in international business development.
Certifications
- Google Ads SearchGoogle2023
- Google Ads DisplayGoogle2023