Sonia Nouneneu

NOIRE by Sonia is an award-winning brand, seen on TV, radio and in newspapers (Marie Claire, BRUNE Magazine, Voxafrica Television, The Voice UK, etc...) launched in September 2022 in response to a gap in the ethnic cosmetics market that the founder and CEO had personally experienced. Because her skin is sensitive, it needs special attention and appropriate care so that it is not damaged or stripped. Unfortunately, Sonia couldn't find a black owned brand that would deal with both imperfections and skin sensitivity, without whitening the skin or compromising between effectiveness and respect for nature. It took 2 years to formulate a minimalist skincare range that perfectly meets these needs, with the expertise and support of a pioneering Brussels laboratory, aesthetic doctors and pharmacists. The aim is to enable women and men with Nubian skin to benefit from effective, 100% natural and non-harmful skincare designed for their specific needs. As an inclusive brand, NbS products are naturally suitable for Caucasian skin. We're bucking the trend! NbS is the first inclusive Belgo-Cameroonian brand, owned by a black woman, unisex, vegan, pro-ageing, organic, 100% natural, committed to clean beauty, eco-responsible and ethical. NbS is the ally of: sensitive skin, Nubian skin, skin with imperfections, pregnant and breast-feeding women, to reveal their natural beauty and regain their self-confidence. Healthy and effective products, dermatologically and clinically tested, which respect the skin and nature and bring radiance, beauty and comfort for all type of skin. www.noirebysonia.com