Vincent Birbès

Building strategies and creative execution to transform SMEs and BUs Developing market and competitive assessments to identify and secure new opportunities. Leveraging datasets extracted from varied sources to forecast and devise actionable insights for key decision-making. Missions : Business Development : InLIveWith / InLiveMe / InLiveStore, digital platforms BPO solutions : Hitshot : musical app Looking for new business opportunities and content : major media partner

In my most recent role as SVP Digital and Sales Development, Major responsibilities include:

- Steered all facets of transition and transformation of traditional retail business to digital on a declining market (-65% in value between 2002 and 2015):

- Set-upped digital transformation, reorganizing digital sales team and creating new departments : Data, Audience Development, Content, New Business and Innovation.

- Provided effective services to BUs and artists by working with audience development and social networks team, using labels to diversify digital incomes.

- Restructured traditional retail business and optimized its business model (stock consignment and VMI implementation, strong push on B2C and e commerce strategy)

- Digital platforms and retail business Commercial Director

- Management of 3 BUs

- Creation of one BU called LOAD (audiobook business income diversification) Highlights of my contributions include: ► Enhanced profitability of 3 business units ► Multiplied 3 times operating ebit through the reorganization of Smart Label ► Improved more than 2 points market shares in 2 years (2018/2020) and saved 30% payroll through proven expertise. ► A profitable proof of concept established with LOAD Label Member of Sony Music France Executive Committee, leading, training and mentoring 60 people

In my past role as Managing Director Smart Label, Major duties include: Created a new digital and innovative BU within SME France Maintained positive and trust-based relations with business partners and artists. Managed marketing, content and media team, comprising 15 people. Developed major media partnerships to reach greater audience. Led digital transformation of retail business. Drove financial forecasting in partnership with finance department. My top achievements within this role include: ► Achieved 18% of profit contribution against revenues on 8 years : an average of €3,5m Operating Ebit every year ► Closed a major licence deal with Credit Mutuel ► Improved cost efficiency, profitability and market share by developing and executing effective business strategies (a peak of €5,2m Operating Ebit in 2010) ► Secured international rights, closed deals in an international working environment Member of Sony Music France Executive Committee