Description

(Digital) Marketing Specialist with +20 years experience both with multinationals and advertising agencies. Capable of handling big budgets and large projects. Specialized in Digital Marketing since 2008.

Langues

Néerlandais
Bilingue ou natif
Anglais
Capacité professionnelle complète
Français
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Brussel (jusqu’à 50 km)

Multiple
Freelance Marketing Consultant
mai 2020 - Aujourd'hui (6 ans et 1 mois)
Audi Belgium
Advertising Manager AUDI
août 2016 - avril 2019 (2 ans et 8 mois)
Kortenberg, Belgium

- Responsible for the realisation of Audi Belgium's yearly marketing plan including all ATL and digital marketing activities supporting all new car introductions, second hand network and event support.
- Responsible for the global ATL and Digital Marketing budget.
- Responsible for agency briefings and coordination of the various agencies (creative, media buying, digital, SEM, social).
- Constant optimisation of communication flow plan.
- Responsible for the digitalisation of the ATL budget.
- Realisation of effective yearly media deals.
- Data analysis.
- Reporting to the marketing manager and to Audi AG headquarters.
- Responsible for the Belgium agency pitch.
- Constant monitoring of yearly KPI's and proposing strategies to achieve goals.
- Implementation of very regular market research and creating tactics to tackle hazards.
- Communication to dealer network and interaction to support their marketing initiatives.
The Oval Office - Live Communication
Digital Account Manager
janvier 2015 - juillet 2016 (1 an et 6 mois)
Brussels, Belgium

- (Digital) Marketing Strategy and Communication Strategy.
- Head of Digital Marketing Unit.
- Consultant for key customers like the Comm. Department of the Prime Minister.
- Conversion based mindset & experience.
- Digital Analytics expert and competitor benchmarking.
- Social Media Strategy.
- Official Google partner.
- Lead on B2B communication/innovation.
- Media planning for numerous campaigns.
- CRM strategy & Marketing Automation.
- Full account management for big customers.
- Client portfolio: BMW, MINI, KIA, AG Insurance, Samsonite Europe, Communication Department of the Prime Minister, FOD Volksgezondheid, European Parliament, Miele, City of Antwerp, City of Brussels, Bpost Bank, ABVV, …