Description

Seasoned marketing & sales leader, with an entrepreneurial business drive and specific experience in the sports marketing, consumer goods (FMCG/CPG), digital commerce, tech and entertainment landscape!

Always combined a fulltime position in business development & marketing (Repucom/Nielsen Sports, GfK, Coca-Cola, Decathlon), with own boutique digital sports & entertainment marketing agency MCMC, that was acquired by Music & Sports Marketing Agency WAVE mid 2019.

Former Jury Member of the European Sponsorship Awards and Chairman of the BABM E-Commerce Steerco. Furthermore, Sports Marketing lecturer at The Football Business Academy in Genève (and several universities in Belgium). Advisory Board Member at Cycling Tech scale-up Classified Cycling, premium event agency John&Jane, marketplace agency Merkado, Pro Cycling Team Qhubeka, etc.

Areas of Expertise/Experience:

✓ Business Partnerships & Sponsorships

✓ Sports Marketing & Experiential Marketing

✓ (Online) Entertainment & Gaming Business

✓ FMCG, Retail, Ecommerce, Marketplaces, Omnichannel and Digital Shopper Marketing

✓ Digital / Social Media

✓ Content Marketing & Creative Copywriting

✓ Business Development, Account Management & Active Sales Hunting

✓ Strategy & Insights

✓ Team Leadership

✓ Entrepreneurship

Domaines d’expertise

Langues

Néerlandais
Bilingue ou natif
Anglais
Bilingue ou natif
Français
Capacité professionnelle complète
Allemand
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Tienen (jusqu’à 50 km)

Wasserman / THE·TEAM
Senior Vice President | CEO Benelux
DIVERTISSEMENTS & LOISIRS
mai 2023 - Aujourd'hui (3 ans et 2 mois)
Mechelen, Belgique
THE·TEAM is a leading global sports, music and entertainment company. Led by intelligence, ideas and influence, we provide representation and marketing services to talent, brands and properties.
Marketing Brand Strategy Communication PR Project Management
Décathlon - SE
Commercial Director - Global Sports Marketplace Partnerships
SPORT
mars 2020 - Aujourd'hui (6 ans et 5 mois)
Evere, België
Marketing Marketplace Business Development Bedrijf Starten Project Management sales Commercieel
WAVE Agency
Partner - Strategy & Business Development
SPORT
juillet 2019 - juin 2023 (4 ans)
Aalst, Belgique