Yassir H.

Led end-to-end product design for a B2B SaaS recruiting platform, owning UX strategy, UI delivery, and AI feature design from discovery to release. Partnered with Product, Engineering, and Data teams to transform complex AI capabilities into intuitive, scalable recruiter and candidate experiences.

Designed and shipped a suite of AI-powered features that redefined

Promy.fr is a SaaS platform that streamlines real estate transactions and management. As the Principal Product Designer, I was responsible for the end-to-end design process of their digital product.

Lead the UX/UI strategy for the core SaaS application, ensuring a seamless and intuitive experience.

Created high-fidelity wireframes and prototypes, enhancing usability and conversion rates.

Developed a scalable design system, allowing the team to maintain visual consistency.

Conducted user research and testing, gathering insights and analyzing data to refine the interface.

Worked closely with developers and stakeholders to translate business goals into a user-friendly product.

At Quintessence Agency, a creative firm specializing in branding and digital marketing, I played a pivotal role as the Lead Designer, overseeing branding, web design, and advertising campaigns for a variety of clients.

Owned the creative direction and end-to-end design delivery across branding, web, and advertising for multiple client accounts, aligning visual output with strategic business objectives and market positioning.

Led brand development from foundational research to full-scale identity systems, defining positioning, visual language, and scalable brand guidelines used across digital and marketing touchpoints.

Directed the design and launch of high-performing websites, balancing brand storytelling, UX strategy, and conversion goals, while ensuring pixel-perfect execution in collaboration with developers.

Drove creative decision-making across projects, arbitrating between aesthetic ambition, technical constraints, and business priorities to deliver cohesive and effective outcomes.

Managed and elevated a team of designers, establishing design standards, improving workflows, and providing hands-on art direction to increase overall creative quality and consistency.