Zoë W.

Create the global communications and marketing strategies on the game and ensure it's delivered correctly:

- Create social media content for both organic and paid campaigns, on all platforms including TikTok, Instagram, X, both in French and English

- Manage communities of players on all platforms & create discussions on Discord

- Create opportunities with media outlets & influencers

- Work on acquisition and monetization strategies, through A/B testing

- Collect feedback and bug reports for the devs, and test the game.

- Social Media Management & content creation

- Community Management

- Copywriting : website articles, newsletters, press releases

Product Marketing Manager for The Elder Scrolls Online, Hi-Fi Rush, Starfield, Fallout, Indiana Jones, & Quake :

- Marketing & communications planning for GaaS, ensuring all beats throughout the year are supported by coordinating with all internal and external teams (comms & marketing agencies)

- AAA marketing & communications planning for pre-launch, launch & post launch updates

- Digital marketing campaign delivery & monitoring to adjust in real time

- In-game data analysis & market analysis to create acquisition & retention strategies

- Localisation of US assets for the French market

- Partnerships with La Cité des Sciences, JVM Events, Japan Expo, etc